The Start-up Owner's Guide to Strategic Marketing That Drives DevelopmentAre you a startup owner struggling to gain traction for your brand-new product or business? Do you have an amazing innovation but are puzzled why people aren't depressing your door to buy it? If this appears familiar, you need to concentrate on strategic advertising, not simpl… Read More
In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.B2B online marketers can serve the buyer's journey and reduce sales cycle times by aligning their efforts with th… Read More
The B2B purchasing process can be lengthy and intricate, with multiple decision-makers and stakeholder groups included. This can lead to long sales cycles and a lower win percentage for companies. By comprehending and catering to the needs of the buyer throughout the journey, B2B online marketers can reduce sales cycle times and increase the opport… Read More
The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More
In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, and also other truths regarding contemporary B2B advertising. We review just how the purchasing journey is currently totally fragmented and the manner in which community building can aid online marketers take back control of the e… Read More