In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.B2B online marketers can serve the buyer's journey and reduce sales cycle times by aligning their efforts with th… Read More


The B2B purchasing process can be lengthy and intricate, with multiple decision-makers and stakeholder groups included. This can lead to long sales cycles and a lower win percentage for companies. By comprehending and catering to the needs of the buyer throughout the journey, B2B online marketers can reduce sales cycle times and increase the opport… Read More


In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, and also other truths regarding contemporary B2B advertising. We review just how the purchasing journey is currently totally fragmented and the manner in which community building can aid online marketers take back control of the e… Read More